Marketing Manager

• Develop and execute Niraan’s overall marketing strategy across digital and offline channels.
• Lead brand positioning, ensuring consistency across website, social media, campaigns, packaging, and retail touchpoints.
• Plan and manage product launches, seasonal campaigns, and promotional calendars.
• Oversee content strategy including social media, email marketing, website storytelling, and collaborations.
• Analyze performance metrics (engagement, conversion, ROI) and optimize campaigns accordingly.
• Manage paid media strategy across Meta, Google, and other relevant platforms.
• Identify partnership, influencer, and collaboration opportunities aligned with brand values.
• Work closely with design, operations, and leadership to ensure marketing aligns with product vision and business goals.
• Manage budgets and external vendors where applicable.

• 4–6+ years of experience in marketing, preferably in lifestyle, fashion, retail, or consumer brands.
• Strong understanding of brand building, storytelling, and digital marketing ecosystems.
• Proven experience managing paid media campaigns and performance marketing.
• Ability to interpret analytics and translate data into actionable strategies.
• Experience leading campaigns from concept to execution.
• Excellent written and verbal communication skills.
• Strong aesthetic sensibility and understanding of visual branding.
• Ability to work both strategically and hands-on in a growing brand environment.

Preferred:

• Experience in e-commerce marketing.
• Familiarity with Shopify, Meta Ads Manager, Google Ads, and email marketing platforms.

• Opportunity to shape the marketing direction of a growing lifestyle brand.
• Creative ownership and autonomy in building brand strategy.
• Collaborative, design-forward work environment.
• Competitive compensation based on experience.
• Performance-based growth opportunities.